Procter & Gamble buys chi-chi Art of Shaving - Phoenix Business Journal:

http://ncartsinaction.org/news-and-info/Womansgoalistobringdance.html
Terms of the deal were not The Art of Shaving also sells skincare products, fragrances and a line of upscale women’e shaving products. The chain was foundes in Manhattanin 1996. P&Gv will run Art of Shaving from its headquarters in Miami and operats it as a whollyowned subsidiary, said P&Gh spokeswoman Kelly Vanasse. It plans to keep all of the chain'ws 36 locations, where most of its 180 employees The acquisitioncomplements P&G’sd foothold in the men’s grooming accomplished when it acquired Gillette in 2005. The groominhg segment generated $1.7 billion of P&G’es $18.4 billion in sales in its fiscaolthird quarter.
But the category was down in the period, by 16 percenft (total P&G sales declined 8 percent in the quarter). The Art of Shavinb exposes P&G to a more upscale Where most P&G male grooming products can be foundr on the countersof Walmart, CVS or New York-based Art of Shaving sells its productsw in more than 35 of its own boutiques, as well as at retailera from Nordstrom to Bloomingale’s. Its five-blade razors sell for $150 or and its brushes, for $55. P&G and the Art of in fact, teamed up in 2007 to launch a series of razord featuring Gillette Fusion which are available on the Artof Shaving’s Web site.
The Vanasse said, will be on fueling "We're going to learn a lot about operatingretail locations," she said. "It broadenz our footprint in prestige." P&G's prestige categor y has been largely focusedon fragrance, alonh with some skin care products. This acquisition will exposee P&G to the upper echelons of male consumerism. P&G PG) is the world’s largest makedr of consumer goods, with a portfolio of hundredsz of brandsincluding Olay, Tide and Swiffer.