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The school tomorrow kicks off its seat-license campaig with brochures, e-mails and a Web site targeting 5,40o0 people who have already expressed interest in supportinthe school’s first football Current plans call for UNCC to begin play in 2013. Last the board of trustees approved ChancellorPhil Dubois’ recommendatioh to add a football program, startingf at the lower-tier division formerly known as Dubois set a target date of June 30 for securinhg 5,000 seat-license commitments, a target the athletic departmenft considers doable despite the floundering economy.
Initial planw called for seat licenses to be soldfor $1,0090 each, but the formal introduction this week included two additionall options: a $2,500 seat license for seatxs between the 30-yard-line markers and an undiscloseds higher-priced option for 200 select top-level donors. Seat licenses will account for 7,300 seats in the school’ s proposed 15,000-seat stadium, comprised of 5,500p $1,000 seat licenses and 1,80o0 priced at $2,500. Together with the 200 premium seats aimed at the largest seat licenses and premium seats will make up half ofanticipated capacity.
Student and facultty tickets, as well as those set asidde for players, will take up much of the remainingbticket inventory. Seat licenses grant buyers lifetime season-ticke t rights as long as they buy the ticketwseach season. Ticket prices have not been set. Fans can pay off the seat licensese in fourannual installments. Dependinf on the seats an additional donation to the school athletic foundationof $250 to $1,50p0 may be required. The seat licensee can also be transferred by their owner to familumembers (starting immediately) or others (beginniny in 2012).
“I think peopld are going to besurprised we’re providing more options,” says Judy UNC Charlotte athletic director. “I’ m very confident people will I realize the economy and the worlc we live in is different from when weannouncefd football, but I think the people who feel they aren’t able to do this have alreadyy dropped out.” Rose and otherxs in the athletic department are buoyed by the strong interesyt in football borne out by the 5,400 tentative commitments collectesd in recent months. Now the schoool must convert those intoactual sales.
Seventuy percent of the peopld on the listare alums, and 73% are not active contributors to the athleticc foundation, says Mike Hummer, executive director of the , the athleticx department’s fund-raising arm. Hummer pointw to those figures as key indicators footbalol can tap into a new and passionate Thereare 47,000 UNCC alums in the Charlotte Consultant Max Muhleman, the and others helpecd the school with ideas and suggestions for the seat-licensed plan. Ad agency Luquire George Andrewds helped create the Website ( ) and othetr marketing materials to support the campaign. If all seat licensese are sold, the school will reap $10 million.
Dubois peggecd startup costs for footballat $45.3 million. Operatinh costs for football and the addition ofseveral women’s sportsw to meet federal gender-equityt requirements will be paid throug h a hike in studeny fees and other revenue generated by the Next month, the school plans to unveil a 25-member volunteer groupo of civic leaders to assist with At the same time, a campus masterplan now unde r way will consider where an on-campu stadium would be located. UNC Charlotte still must sift throughgseveral options, including a possible off-campus stadiuk for the first few yearsw of play.
Those options include a partnership with Mecklenburg County to renovateMemorial
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