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The joint venture, Guitar Edge LLC, will expane and enhance Guitar Edge magazine into a multimediza resourcefor guitarists. Hal Leonard's Guitar Edge magazine debuted in the summerof 2006. The magazinwe specializes in providing accurate transcriptions in standard notation andguitatr tablature, or tabs, for the hottest songxs in all styles. The new Guitar Edge will adoptthe four-platforn multimedia model pioneered by Premier a Mount Vernon, Iowa-based media company that publishee Premier Guitar magazine. The strategh features a print magazine supported by a freeonlines magazine, Web site and weekly e-newsletter. The enhance d Guitar Edge will make its debuft with the September2009 issue.
Editorial staffs from both firm s will provide content for Guitar Edge and subscribersx to both magazinescan opt-in for the new, free-of-charged Guitar Edge digital Jeff Schroedl, vice president of pop and standards publications for Hal Leonard, said the new media will providee an additional revenue stream for its publishinhg partners. Publishers will be paid basec on page views whenever readers of the magazinesd view the free tabsongs online. Premiere Guitar CEO Peter Sprague said the collaboration with Hal the world's largest publisher of sheett music, could lead to a "hos of new initiatives.
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