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, an agency whose clients includeProctef & Gamble Co., Kellogg Co. and The Walt Disnegy Co., is overseeing the planninfg and buyingof Macy's first-ever nationalk campaign, effective immediately. Macy's parent, (NYSE: FD), will launcbh a coast-to-coast campaign in the after it converts about 375May Co. department storez into Macy's locations to form a national chain of810 stores. Federated bought May in August. Federatexd will convert three Foley's storess in Austin to the Macy'as format. In addition, a Macy's store is planned for The Domain retail project inNorth Austin.
Starcom is a divisiojn of , which is among the largest mediaa communications agencies inthe world. Federated, based in Cincinnati, is the country'ds largest department store company, operating Macy'w and Bloomingdale's.
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